June 13, 2023 – ATP, a provider of software and infrastructure solutions for the quick-service restaurant sector under the Zenia brand, has reached an agreement with Burgeon Software Technology for the development of O2O (Online-to-Offline) digital applications. Under this collaboration, ATP will make a payment of 8 million TL for the contribution of Burgeon to the development of O2O software and digital applications, including ERP, CRM, Order, Menu and Price Management, Payment, Invoicing, and Personnel Management.
ATP CEO Ümit Cinali commented on the agreement: “We are making investments to meet the increasing needs of ATP’s major clients both domestically and internationally, especially in online channels. China is a priority market for us, offering a dynamic and high-potential environment. We have signed a software development and service agreement with Burgeon to prepare O2O software and digital applications for our Zenia brand, which serves the quick-service restaurant sector, in a way that is suitable for the local needs of China. With their contributions, we will have technologies that can be extended from China to global markets.”
ATP China CEO Onur Yavuz stated, “With this agreement, we will realize the transformation of both the middle-layer software (O2O) and customer-touching digital applications of our largest customer in China, Burger King, with next-generation technologies. We also aim to implement the same solution in all our partner brands operating globally and especially in our target customers in our Southeast Asia expansion.”
O2O Solutions for One of the World’s Largest Markets, China
O2O stands for Online-to-Offline, describing the scenario where a shopping activity initiated on digital channels concludes with offline activities. With this agreement, ATP will ensure that the O2O software, managing digital applications used in China and handling orders received from them in areas such as ERP, CRM, Order, Menu and Price Management, Payment, Invoicing, and Personnel Management, is prepared in accordance with China’s needs.
Photograph (Left to Right):
Liu Shengdong, Burgeon East China GM, Ümit Cinali, ATP CEO, Sun Yihui, Burgeon Founder-CEO, Onur Yavuz, ATP China CEO
About ATP
ATP is a technology company that provides corporate software and infrastructure solutions for critical processes of companies. Under the umbrella of Ata Holding and publicly traded, ATP’s brands, Tradesoft, Zenia, and ATP Digital, serve different sectors. Tradesoft develops comprehensive software platforms for capital markets and the finance sector; it has the largest share among competing systems in Borsa Istanbul’s trading volume. Zenia’s quick-service restaurant chain software is used in over 3,000 restaurants worldwide. ATP Digital undertakes digital transformation projects for medium and large-scale companies with its products and software services. With more than 550 customers in Turkey, China, and the EMEA Region, ATP entered the Chinese and Asia-Pacific markets by acquiring 51% of TS China in 2020. In 2021, it supported its R&D center studies by establishing Guest Hosting Technologies and Applications Inc. In 2022, it created a structure that will support strategic investments contributing to the company’s global growth with the establishment of ATP Venture Capital Investment Partnership Inc. The ATP R&D Center, which stands out with innovations in the sectors it serves, supports organizations in managing change risks and turning them into opportunities with artificial intelligence, big data, machine learning, and deep learning studies.
For more information, visit www.atptech.com.
About Burgeon Software Technology
Burgeon Software Technology, established in 1999, is a professional IT service and solution provider. Focusing on the retail sector and working in-depth, it supports companies in digital structuring, upgrading, and transformation in various areas of the retail sector, including clothing, food and beverage, and jewelry. With more than 1,000 employees, it provides services in areas such as technology, sales, and services. It offers a product portfolio in areas such as ERP, OMS, POS, and cloud services. Looking at it from an international perspective, Burgeon is also working on global expansion. By establishing local strategic partnerships in Singapore, it aims for global collaborations. In the future, Burgeon Software Technology will manage technical innovation and development, focusing on more advanced global collaborations. Its customers include companies such as NBA, Audi, P&G, New Balance, and Lily.
For more information, visit www.burgeon.cn.